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LOS ANGELES, USA // Bettina Sherick is an entertainment industry veteran, with 20+ years of digital marketing and data innovation experience across 20th Century Fox International, Warner Bros., and Amazon Studios/Prime Video, where she is currently Head of Global Digital Insights on the consumer insights team. She’s contributed to hundreds of film marketing campaigns over the years, and some of her favorite projects include working on six of the X-MEN franchise films, ALIEN VS PREDATOR, THE SIMPSONS MOVIE, the original AVATAR, RISE OF THE PLANET OF THE APES, LIFE OF PI, and THE FAULT IN OUR STARS. Most recently her Middle-earth dreams came true as she led audience insights for THE LORD OF THE RINGS: THE RINGS OF POWER. In 2015 Sherick founded Hollywood In Pixels, a non-profit organization dedicated to the preservation and celebration of digital marketing content so that generations to come can experience and learn from the campaigns that transformed how Hollywood markets movies. In her spare time, you’ll find her texting her college-age son to see if he responds and training her dog Luke Skywalker to become a Jedi.