Clio Resources

Branded Entertainment & Content

Entries in this medium use forms of entertainment and/or content as a way to communicate a brand's message or values to its target audience.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health & Wellness | Pharmaceutical

Categories

• Audio – Entries in this category include all types of creative audio content.
  • Media Note: 1 Execution Audio required for the Audio category.
• Digital/Mobile– Entries in this category are for digital media that includes, but is not limited to: websites, applications, and emerging technology.
• Experience/Activation– Entries in this category connect a brand and its target audience through an experience. *Note: games should be submitted into the dedicated Games category.
• Film - Scripted– Entries in this category are for scripted videos and films. This includes, but is not limited to: feature films, documentaries, short form, series, television, and streaming content.
  • Media Note: 1 Execution Video required for the Film - Scripted category.
• Film - Unscripted– Entries in this category are for unscripted videos and films. This includes, but is not limited to: feature films, documentaries, short form, series, television, and streaming content.
  • Media  Note: 1 Execution Video required for the Film - Unscripted category.
• Games - Entries in this category are for interactive games (the creation of or modification of an existing game). This includes, but is not limited to: console, mobile, and web-based games.
• Music– Entries in this category are for music, songs and music videos.
• New Realities– Entries in this category utilize technology created to immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, and the Metaverse.
• Published & Printed Materials – Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
  • Media Note: 1 Execution Image required for the Published & Printed Materials category.
• Social Media - Entries in this category utilize social platforms to deliver content and/or messaging to consumers.
• Other– Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

• Cover Image (1)
• Supporting Image (up to 20) - For all categories except Audio, Film - Scripted, Film - Unscripted, Published & Printed Materials where Supporting Images are Optional

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Film (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.