Clio Resources

Branded Entertainment & Content

Entries in this medium use forms of entertainment and/or content as a way to communicate a brand's message or values to its target audience.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category are for digital media that includes, but is not limited to websites, applications, user-generated content, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film-Scripted – Entries in this category are for scripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Film-Unscripted – Entries in this category are for unscripted videos and films. This includes, but is not limited to feature films, documentaries, short form, series, television, streaming content, etc.
• Games – Entries in this category are for interactive games. This includes, but is not limited to console games, mobile games, web-based games, etc.
• Music – Entries in this category are for music, songs, and music videos.
• New Realities – Entries in this category incorporate technologies created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Partnerships/Co-Creation – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, influencers, talent and/or organizations.
• Print – Entries in this category are for published print media that includes, but is not limited to newspapers, magazines, books, etc.
• Social Media - Entries in this category utilize social platforms to deliver content and/or messaging to consumers.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $1025

Deadline 2: Oct 28th - Dec 15th: $1175

Deadline 3: Dec 16th - Feb 2nd: $1350

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (up to 10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.