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Clio Resources

Learn More About Our Award Programs and How to Enter


Creative Effectiveness

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

Note: Judging for this medium is weighted 50% on creativity and 50% on results. (Result details are required – please be sure to download and re-upload the provided PDF into your entry)

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Local/Regional – Entries in this category are for work that has been executed across one specific region.
  • Multi-Country – Entries in this category are for work that has been executed globally or across two or more regions, countries, or markets.
  • National – Entries in this category are for work that has been executed across one country or market.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $675

Deadline 2: Oct 28th - Dec 15th: $775

Deadline 3: Dec 16th - Feb 2nd: $900

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Creative Effectiveness PDF (1)

Download Creative Effectiveness PDF

If submitting entries to the Creative Effectiveness medium, entrants are required to download the Creative Effectiveness PDF, complete the PDF and re-upload the PDF with each entry.

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (up to 10)
  • Execution Video (up to 10)
  • Execution Audio (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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