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Clio Resources

Learn More About Our Award Programs and How to Enter


Direct

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here.

 

Categories

  • Audio - Entries in this category include all types of creative audio content.
  • Digital/Mobile - Entries in this category include any direct digital media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, and microsites/websites.
  • Film - Entries in this category include all video used for the purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
  • Out of Home - Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to: ambient, billboards, posters, building wraps, transit advertising, and mixed campaigns.
  • Print/Mail - Entries in this category are for the direct printed materials and includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail, season ticket packages, and magazine & newspaper print advertising.
  • Social Media - Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
  • Other - Entries in this category is for work that is not defined by any of the available categories.

 

Entry Fees

April 23 - June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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