Clio Resources

Innovation

Entries in this medium are for advertising and marketing that utilize a specific media type in a new, unique, or especially creative manner.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Audio – Entries in this category include all types of creative audio content.
• Branded Entertainment & Content – Entries in this category use forms of entertainment and/or content as a way to communicate a brand's message or values to its target audience.
• Creative Commerce – Entries in this category are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
• Digital/Mobile – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience, including but not limited to live and virtual events.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to commercial television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• Media – Entries in this category are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand's purpose.
• Out of Home – Entries in this category consist of advertising that reaches the consumer while they are outside of the home.
• Partnerships & Collaborations – Entries in this category include creative executions or stand alone marketing executions resulting from the joint efforts of two or more brands, individuals, influencers or talent, and/or organizations.
• Print – Entries in this category include, but are not limited to calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
• Public Relations – Entries in this category include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $1025

Deadline 2: Oct 28th - Dec 15th: $1175

Deadline 3: Dec 16th - Feb 2nd: $1350

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (up to 10)
• Execution Audio (up to 10)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.