Anheuser Busch Michelob ULTRA

McEnroe vs McEnroe

NEW YORK

2023

Entrant Company: FCB New York
Medium: Branded Entertainment & Content
Category: New Realities
Entry Type: Product/Service

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Credits

Agency Network	FCB
Holding Company	Interpublic Group
Production Company	FCB New York, New York
Advertiser Brand	FCB New York, New York
Advertising Agency	FCB New York, New York
Entrant Company	FCB New York, New York
Public Relations Agency	3 PM
Public Relations Agency	Unit 9
Full Service	Anheuser Busch Michelob ULTRA, New York
Production Company (additional)	Falkon
Editing	Secret Guy
Music/Sound Company	JSM Music
Post Production Company	Sonic Union
Animation Company	Notan Studio
Post Production Company	NTropic
Post Production Company	Chapeau
Chief Creative Officer	Gabriel Schmitt / FCB New York
Chief Creative Officer	Michael Aimette / FCB New York
Worldwide Creative Partner	Danilo Boer / FCB New York
Executive Creative Director	Samira Ansari / FCB New York
Executive Creative Director, Art & Design	Sy-Jenq Cheng / FCB New York
Creative Director	Alexandre Abrantes / FCB New York
Creative Director	Jay Marsen / FCB New York
Creative Director	Lex Beltrone / FCB New York
Associate Creative Director	Thomas Mori / FCB New York
Associate Creative Director	Simon Dolsten / FCB New York
Associate Creative Director	James Meiser / FCB New York
Director of Integrated Production	Adam Isidore / FCB New York
Senior Integrated Producer	Pim Leeuwenkamp / FCB New York
Senior Integrated Producer	Marissa Lando / FCB New York
Director of Business Affairs	Janice Katz / FCB New York
Archival Producer	Lizzy McGlynn / FCB New York
Senior Production Talent Manager	Janet Merone / FCB New York
Traffic Manager	Mary Beth Parton / FCB Global
Senior Content Creator	Adam Nelson / Lord + Thomas
Senior Editor and Animator	Breithner Monteiro / Lord + Thomas
Editor & Animator	Chris Monteiro / Lord + Thomas
Senior Editor	Mitch Schreiber / Lord + Thomas
Studio Director	Liz Ludden / Lord + Thomas
Integrated Producer	Doria Lacey / Lord + Thomas
SVP Studio Director	Roman Mendez / Lord + Thomas
Senior VFX Artist	Anj Puglise / Lord + Thomas
VFX Artist	Tom Mackey / Lord + Thomas
VFX Artist	Kathleen Chee / Lord + Thomas
VFX Artist	Derek Viramontes / Lord + Thomas
SVP, Group Account Director	Megan Bundy / FCB New York
SVP, Group Account Director	Diana Gonzalez Cash / FCB New York
VP, Account Director	Ashley Read / FCB New York
Account Supervisor	Logan Butler / FCB New York
Account Supervisor	Joe Labuz / FCB New York
Senior Project Manager	Abby Kiefer / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Senior Strategist	Michael Schonfeld / FCB New York
Chief Marketing Officer	Benoit Garbe / Anheuser Busch
Vice President, Marketing	Ricardo Marques / Anheuser Busch
Head of Marketing Communications	Talita Andrade / Anheuser Busch
Director of Digital Marketing & E-Comm	Miles Ritenour / Anheuser Busch
Director or Sports Marketing & Partnerships	Dylan Ruby / Anheuser Busch
Director, Marketing Communications	Jessica Thorpe / Anheuser Busch
Director of Digital Marketing	Alexis Unwalla / Anheuser Busch
Brand Director	Kerry Scalora / Anheuser Busch
Vice President, Consumer Connections	Spencer Gordon / Anheuser Busch
Head of Media	Anheuser Busch / Anheuser Busch
Senior Media Manager	Lindsay Marzocca / Anheuser Busch
Media Manager	Bridget Inglima / Anheuser Busch
Global Head of Marketing	Chris Jones / Anheuser Busch
Global Marketing Director	Paige Dawes / Anheuser Busch
Senior Vice President	Jim Sias / 3 PM
Senior Vice President	Peter Martin / 3 PM
Senior Manager	Lemondria Hobbs / 3 PM
Account Direction, Media Relations	Jackie Baez / 3 PM
Creative Partner	Michelle Craig / Unit 9
Director of Production	Mindy Lubert / Unit 9
Production Lead	Sarah Barson / Unit 9
Executive Creative Director	Yifei Chai / Unit 9
Creative Director	Jame Medcraft / Unit 9
Executive Producer	Phil Erney / Unit 9
Creative Director & Co-Director	Ryan Bucci / Falkon
Technical Director & Co-Director	Davey Sherwinter / Falkon
Executive Producer	Matt Cohen / Falkon
Director of Photography	Bernard Hunt / Falkon
HOP & EP of Live-Action	Matias Letelier / Falkon
Production Manager	Nikil Shyam Sunder / Falkon
1st Assistant Director	Kevin Murphy / Falkon
EOC of Live Switching	Sean Smith / Falkon
Post-Production Supervisor	Shannon Peiper / Falkon
Editor	Bill Cramer / Secret Guy / Secret Guy
VFX Executive Producer	Graham Holly / Secret Guy
VFX/Flame Artist	Colin Stackpole / Secret Guy
Colorist	Matt Rosenblum / Secret Guy
CEO/CCO	Joel Simon / JSM Music
VP/Executive Producer	Jeff Fiorello / JSM Music
Senior Producer	Norm Felker / JSM Music
Senior Producer	Andrew Manning / JSM Music
Producer	Sharon Cha / JSM Music
Sound Designer/Mix Engineer	Julienne Guffain / Sonic Union
Head of Production	Patrick Sullivan / Sonic Union
Producer	Robbie Herrera / NTropic
2D Compositing Lead	Aidan Jung / NTropic
2D Compositing	Mike Roy / NTropic
2D Compositing	Joe Chiao / NTropic
VFX Supervisor - Creative Lead / Partner	Ben Looram / Chapeau
Managing Director / Partner	Karuna Venter / Chapeau
Creative Director / MGFX + Design	Lauren Mayer-Beug / Chapeau
Operations & Legal Manager	Melissa Ashkin / Chapeau
Lead Flame Artist	Shane Zinkhon / Chapeau
Flame Artist	Ted Stanley / Chapeau
Flame Artist	Tegan Arnold / Chapeau
Colorist	Anthony Harris / Chapeau
Manager, Pipeline - Technology	Mark Wright / Chapeau
Head of Production	Nicole Radford / Chapeau
Executive Producer	Alex Kim / Chapeau
VFX Producer	Nicole Visram / Chapeau
IT / Desktop Support	Jacob Crook / Chapeau
Studio Coordinator	Walter Chism / Chapeau

This 2023 Clio Awards Grand winning entry titled 'McEnroe vs McEnroe ' was entered for Anheuser Busch Michelob ULTRA by FCB New York , New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: New Realities. It consists of 1 video and 1 image.