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Out of Home

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Pharmaceutical

 

Categories

  • Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
  • Billboard – Entries in this category are large static outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings.
  • Digital– Entries in this category include all single outdoor digital executions used to convey a message. This includes but is not limited to digital billboards, motion posters, transit displays and LED displays.
  • Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces, and are made for public spaces.
  • Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 6th - Jan 12th: $465 (single) | $700 (campaign)

Jan 13th - Feb 23rd: $575 (single) | $875 (campaign)

Feb 24th - Mar 29th: $700 (single) | $1050 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

 

Required Media

  • Cover Image (1)
  • Execution Image (1)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Supporting Image (20)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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