Champion

Reverse Renegade

CHICAGO

2023

Entrant Company: Energy BBDO
Medium: Media
Category: Specific Target Audience
Entry Type: Product/Service

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Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	Verytaste, Chicago
Advertiser Brand	HanesBrands, Inc. / Champion, Winston-Salem
Advertising Agency	Energy BBDO, Chicago
Entrant Company	Energy BBDO, Chicago
Chief Creative Officer	Josh Gross / Energy BBDO
Chief Creative Officer	Pedro Pérez / Energy BBDO
Chief Innovation Officer	Alan Parker / Energy BBDO
Director of Creative Services	Erin Welsh / Energy BBDO
Executive Creative Director	Jonathan Fussell / Energy BBDO
Executive Creative Director	Robin Laurens / Energy BBDO
Executive Creative Director	Ioana Filip / Energy BBDO
ACD / Copywriter	Zé Baldin / Energy BBDO
ACD / Art Director	Gabriel Barrea / Energy BBDO
Copywriter	Tony Marzano / Energy BBDO
Head of Design	Hung Vinh / Energy BBDO
Head of Integrated Production	John Pratt / Energy BBDO
Director of Unified Production Solutions	Matt Scoville / Energy BBDO
Executive Director of Music	Daniel Kuypers / Energy BBDO
Senior Producer	Maddie Gorman / Energy BBDO
Content Producer	Matt Scheffer / Energy BBDO
Content Creator	Michael Hanks / Energy BBDO
Junior Content Creator	Austin Navickis / Energy BBDO
Group Account Director	Billy Jones / Energy BBDO
Account Director	Juan Roman / Energy BBDO
Senior Account Executive	Tilbe Cakar / Energy BBDO
Group Director, Integration Strategy	Leah Gritton / Energy BBDO
Strategy Director	Chase Donahue / Energy BBDO
VP Global Brand Marketing, Champion	John Shumate / HanesBrands, Inc. / Champion
Senior Brand Manager	Brittany Bandy / HanesBrands, Inc. / Champion
Senior Brand Manager	Brandon Belk / HanesBrands, Inc. / Champion
Director, Director of Photography	Kevin Oh / Verytaste
Director, Producer	Johnny Castle / Verytaste
Line Producer	Tayler Bujnowski / Verytaste
1st Assistant Director	Gianna Capra / Verytaste
1st Assistant Camera	Doris Pan / Verytaste
DIT	Eric Almond / Verytaste
Gaffer	Ted Holmwood / Verytaste
Key Grip	Matt Hatleberg / Verytaste
Swing	Raf Young / Verytaste

This 2023 Clio Awards Shortlisted entry titled 'Reverse Renegade' was entered for Champion by Energy BBDO, Chicago. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Media within the entry type: Product/Service and the category: Specific Target Audience. It consists of 1 video and 1 image.