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Social Media

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners in this medium here

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Multi-Platform  Entries in this category are for several social executions that utilize multiple social media platforms. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
  • Real-Time Response  Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event within a timely manner.
  • Single-Platform  Entries in this category are for several social executions that utilize a single social media platform. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
  • Social Post  Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
  • Social Video  Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts.
  • Specific Target Audience  Entries in this category are for creative social content made for a specific community, culture, or group of people based on a unique social insight and/or behavior. Target audiences include, but are not limited to generations, genders, and races.
  • Use of Talent & Influencers  Entries in this category are for the use of talent or influencers to increase social engagement and drive brand awareness.
  • User Generated Content  Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
  • Other  Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Execution Video (up to 10)
  • Case Study Video (1)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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