Clio Resources

Student Public Relations

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Brand Development – Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace, and what it means to its target audience.
• Cause Related – Entries in this category focus on creating awareness for a cause.
• Corporate Image – Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
• Crisis Management - Entries in this category focus on the planning and/or handling of a crisis that could potentially affect a company’s reputation.
• Employee Engagement – Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
• Environmental – Entries in this category communicate an organization’s corporate social responsibility and/or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
• Launch/Relaunch – Entries in this category are for the launch or relaunch of a product or service to its target audience.
• Multi-Market - Entries in this category are for campaigns that were implemented in more than one region, country, or market.
• Public Affairs – Entries in this category are for communications on matters of politics and public policy.
• Real-Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
• Self-Promotion – Entries in this category are created to self-promote or publicize a brand or individual's services.
• Single Market - Entries in this category are for campaigns that were implemented in one specific region, country, or market.
• Special Event/Activation – Entries in this category promote a face-to-face event or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
• Specific Target Audience - Entries in this category utilize a unique behavior and/or insight to effectively communicate an organization’s products and services to a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
• Use of Talent & Influencers - Entries in this category use talent or influencers to increase engagement and drive brand awareness.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.