Brand Resource Center

This resource page provides and outlines the various Clio family of logos and assets. When using Clio brand assets and content (including our Brand Partners' logos), please only use as shown on and downloaded from this Brand Resource Center. For any other asset requests, or questions about the Clio brand, please contact us.

Logos

The Clio and Clio Brand family of logos must be used as provided and cannot be altered in any way. When placing the logo on an image, color, or pattern, it is essential that there is enough contrast between the logo and the background. The logo can be black or reversed white to ensure sufficient contrast. The logo cannot be skewed or altered in any way.

Logos - Clear Space Guidelines

The minimum clear space for Clio, Ads of the World, and Muse by Clio logos has been established to ensure logo visibility and impact. Maintaining the clear space area between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements. For Clio logos, the clear space is the width of the “C”. For Ads of the World logo, it is the height of the “A”. For Muse by Clio logo, it is half of the height of the “M”.

Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image

Clio Statues

The Clio statue is an iconic part of the overall Clio brand. It provides a strong visual link across various materials and communications in addition to our main logos. The statue must be used as provided and cannot be altered in any way. When placing the statue on an image, color or pattern, it is essential that there is enough contrast between the statue and the background. The vector statue can be black or reversed white to ensure enough contrast. The statue should not be altered, skewed, or manually reproduced in any way.

Vector Statues - Clear Space Guidelines

The clear space for Clio Vector Statues is proportional to one statue base width. This has been established to maintain clear space zone between the vector statue and other graphic elements such as type, images, other logos, etc.

Clearspace guideline image
Clearspace guideline image

Typography

Part of keeping a strong brand identity is consistent typographic styling. The fonts should remain consistent across digital and print. Typography should be styled within the brand color palette. Headlines are always title case and typography is left aligned in content heavy cases.

Clio and Ads of the World

For Clio and Ads of the World, the brand fonts are Playfair Display and Open Sans. Headlines use Playfair Display, and tags and body copy use Open Sans.

Aa

Playfair Display

Bold

Regular

Aa

Open Sans

Bold

Semibold

Regular

Muse by Clio

For Muse, the brand fonts are Roboto Condensed and Crimson Text. Headlines use Roboto Condensed, and tags and body copy use Crimson Text.

Aa

Roboto Condensed

Bold

Regular

Aa

Crimson Text

Regular

Do's and Don'ts

  • The Clio logos and statues, as well as the Ads of the World and Muse by Clio logos, should not be altered, skewed, or manually reproduced in any way.
  • The Clio logos and statues, as well as the Ads of the World and Muse by Clio logos, can be used with imagery, however please use discretion when placing the logo or statues over images with multiple subjects or complicated graphical elements. Whenever possible the logo should go over an area of the image where there is negative space.